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Boom Gains Microsoft Advertising Accredited Professional Status
I’m delighted to report that on Friday, our Pay Per Click Advertising Executive, Katie Saxon, passed the Microsoft Advertising Accreditation Exam, making Boom a Microsoft Advertising Accredited...
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The Google Penguin Update Explained With Recovery Examples
You may well have seen or heard talk of Google’s Penguin update if you’ve been anywhere near a search engine optimisation website or event recently, including this post on the subject here. I thought...
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Boom Is Two Years Old!
I’m pleased to mark our second birthday as Boom Online Marketing, having officially begun trading on July 1st 2010. Since then, Rob and I have built the business up to a team of seven (when our latest...
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The New SEO: Changing Tactics and Processes Post-Penguin
Google continues to make SEO harder: Deliberately, or as a side-effect of improving the user experience, depending on which side of the “Evil Google” fence you sit. This comes as no surprise when you...
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BrightonSEO Takeaways And Tools
Courtesy of HackneyHipsterHate Along with Ben from the team, whose own account you can read here, I attended BrightonSEO last Friday. My first time in Brighton for over 30 years (my mum tells me I...
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Evaluating (Not Provided) Organic Keywords In Google Analytics
One of the common tasks we have here at Boom, especially at the start of the month when generating client reports, is to provide clients with information about the real-world performance of their SEO....
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Google Product Listing Ads: Broken, Inconsistent & Poorly Supported
We’ve had some real fun and games with Google’s Product Listing Ads over the last few weeks. These are, of course, the pay per click shopping ads that replaced the organic shopping results in March....
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AdWords Remarketing With WordPress And Yoast’s Google Analytics Plugin
Those of you with WordPress-based websites and blogs may well want to make use of Google AdWords Remarketing via Analytics, which gives more control over how your remarketing lists are defined. This...
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The Amazing Disappearing Keywords Of (not provided)
If you keep a regular eye on your Google Analytics account (or any other web stats package), you’ve probably noticed a significant growth in (not provided) organic keywords over the last few weeks....
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Pagination Pain! Dealing With Crawl Issues In E-Commerce Sites
Something we regularly come across here at Boom are crawl issues with e-commerce websites. These usually arise from some combination of pagination (e.g. multiple pages of products in the same...
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Katie Celebrates 5 Years At Boom
Hot on the heels of Amy’s fifth anniversary of working at Boom, Katie today celebrated five years with us, which we thought warranted a couple of nice pressies! In case you’re wondering, here’s what...
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Boom Achieves Premier Google Partner Status
I’m pleased to announce that Boom have been given Premier Google Partner Status, a new distinction launched by Google for agencies “who manage a substantial portfolio of Google advertising campaigns...
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Boom Is In The Creative Class 2016
If you follow us on Twitter (@boomweb) or read the local press, you may already have spotted that Boom has been included in the Creative Class 2016. A collaboration between Nottingham City Council, the...
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Ecommerce Post-Brexit: A Month On
With a great deal of economic and political uncertainty following the UK referendum’s outcome in favour of leaving the EU, we thought it would be interesting to see how the ecommerce sector has fared...
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Welcome Back Lauren!
We’re delighted to welcome Lauren back to Boom, almost exactly a year after she left to travel the world. We were very sad to see her leave (although excited for her), so when she landed back in the UK...
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Winning At E-Commerce Event
We’re delighted to announce our first event for e-commerce retailers, Winning At E-Commerce – Success Stories & Practical Advice From Those In The Know, supported by Google. We want to share our...
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Pagination Pain! Dealing With Crawl Issues In E-Commerce Sites
Something we regularly come across here at Boom are crawl issues with e-commerce websites. These usually arise from some combination of pagination (e.g. multiple pages of products in the same...
View ArticleClik here to view.
Katie Celebrates 5 Years At Boom
Hot on the heels of Amy’s fifth anniversary of working at Boom, Katie today celebrated five years with us, which we thought warranted a couple of nice pressies! In case you’re wondering, here’s what...
View ArticleClik here to view.
Boom Achieves Premier Google Partner Status
I’m pleased to announce that Boom have been given Premier Google Partner Status, a new distinction launched by Google for agencies “who manage a substantial portfolio of Google advertising campaigns...
View ArticleClik here to view.
Boom Is In The Creative Class 2016
If you follow us on Twitter (@boomweb) or read the local press, you may already have spotted that Boom has been included in the Creative Class 2016. A collaboration between Nottingham City Council, the...
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